gatrcoolers.com

Last Updated: May 19, 2025

At GATR Coolers, we believe time outdoors is time well spent — and your privacy is something we take just as seriously as the quality of our products. This Privacy Policy explains how GATR Coolers, Inc. collects, uses, shares, and protects your personal information when you visit our website, make a purchase, sign up for marketing communications, or otherwise interact with us. By using our website or purchasing our products, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect information you provide directly to us, information collected automatically when you use our services, and information from third parties.

1.1 Information You Provide Directly

• Account and Purchase Information: Name, email address, mailing address, billing address, phone number, and payment information when you create an account or place an order.
• Communications: Any messages or feedback you submit through contact forms, customer service emails, or surveys.
• Marketing Sign-Ups: Email address and communication preferences when you subscribe to our newsletter or promotional emails via Klaviyo.
• Promotions and Contests: Information submitted when entering sweepstakes, giveaways, or promotional programs.
• Reviews and User Content: Information you provide when submitting product reviews or interacting with community features.                                                                                       

1.2 Information Collected Automatically

When you visit our website, we and our service providers may automatically collect:

• Device and Browser Information: IP address, browser type and version, device type, operating system, and device identifiers.
• Usage Data: Pages visited, time spent on pages, links clicked, referring URLs, and navigation patterns.
• Location Data: General geographic location based on IP address.
• Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar tracking tools. See Section 6 for details.
• Transaction Data: Purchase history, product preferences, and shopping cart activity.         

1.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• Marketing and Analytics Platforms: Services like Klaviyo, Google Analytics, and Meta (Facebook/Instagram) may provide data about your interactions with our ads or emails.
  Payment Processors: Companies like Stripe or PayPal that process transactions on our behalf.
• Social Media Platforms: If you interact with our brand pages or log in via social media, we may receive publicly available profile information.
• Retail and Distribution Partners: If you purchase through an authorized retailer or partner, they may share limited transactional information with us. 

2. How We Use Your Information                                                                                       

We use the information we collect for the following purposes:

2.1 Order Fulfillment and Customer Service

• To process and fulfill your orders, including shipping and delivery
• To send order confirmations, shipping updates, and receipts
• To respond to customer service inquiries and resolve disputes
• To process returns, exchanges, and warranty claims                                                           

2.2 Marketing and Communications

With your consent or where permitted by law, we use your contact information to:

• Send promotional emails, product announcements, and special offers through Klaviyo
• Personalize marketing content based on your purchase history and preferences
• Deliver targeted advertising on third-party platforms such as Google, Meta, and Instagram                                                                                         
• Conduct SMS marketing campaigns where you have opted in
• Re-engage customers who have expressed interest in our products                                 

2.3 Business Operations and Improvements

• To analyze website traffic, usage trends, and customer behavior to improve our site and products                                                                                                                    
• To conduct market research, product development, and demand forecasting     
• To manage inventory, logistics, and supply chain operations                                 
• To detect and prevent fraud, unauthorized access, and other illegal activity         
• To comply with legal obligations and enforce our Terms of Service

3. Email and SMS Marketing (Klaviyo)

We use Klaviyo as our primary email and SMS marketing platform. When you sign up to receive communications from GATR Coolers, your contact information and preferences are stored and managed through Klaviyo's platform.

3.1 What We Send

By subscribing to communications from Gatr Coolers, you agree to receive a variety of messages from us. The types of communications we may send include, but are not limited to:

• Welcome series and onboarding emails for new customers and subscribers
• Promotions, seasonal sales, and exclusive member offers
• Product launch announcements and new arrivals
• Abandoned cart reminders
• Post-purchase follow-up, review requests, and care tips
• Re-engagement campaigns for lapsed customers
• Brand updates, company news, and outdoor lifestyle content
• Event announcements, sponsorships, and partnership promotions
• Surveys, sweepstakes, and other interactive campaigns
• Any other communications we determine may be of interest to you
  

The nature, frequency, and content of our communications may change over time as our business evolves. Gatr Coolers reserves the right to send any type of lawful marketing or informational communication to subscribers. We are not limited to the categories listed above, and the examples provided are illustrative rather than exhaustive. If you no longer wish to receive any of our communications, you may opt out at any time as described in Section 3.2.                                                                                                                                   

3.2 Your Email and SMS Choices

You can opt out of marketing emails at any time by clicking the "Unsubscribe" link in any email we send you. You can opt out of SMS messages by replying STOP to any text message. Opting out of marketing communications will not affect transactional messages related to your orders.

Klaviyo's privacy practices are governed by their own Privacy Policy, available at www.klaviyo.com/legal/privacy-notice.

4. How We Share Your Information

We do not sell your personal information to third parties. We may share your information in the following circumstances:

4.1 Service Providers

We share data with trusted vendors who perform services on our behalf, including:

• E-commerce platforms (e.g., Shopify)
• Email and SMS marketing (e.g., Klaviyo)
• Payment processing (e.g., Stripe, PayPal, Shop Pay)
• Shipping and logistics (e.g., UPS, FedEx, USPS, ShipStation)
• Customer support tools (e.g., Gorgias, Zendesk)
• Analytics and advertising (e.g., Google Analytics, Meta Pixel, TikTok Pixel)
• Review platforms (e.g., Okendo, Yotpo, Trustpilot)
  

These service providers are contractually required to use your information only to perform services for us and may not use it for their own marketing purposes.                     

4.2 Business Transfers

If GATR Coolers is involved in a merger, acquisition, asset sale, or similar transaction, your information may be transferred as part of that transaction. We will notify you if your data becomes subject to a materially different privacy policy.

4.3 Legal Requirements

We may disclose your information when required by law, court order, or other legal process, or when we believe disclosure is necessary to protect the safety, rights, or property of GATR Coolers, our customers, or others.

4.4 With Your Consent

We may share your information for any other purpose with your explicit consent.

5. Advertising and Analytics

We use third-party advertising and analytics tools to help us understand how visitors use our site and to deliver relevant advertising:

• Google Analytics: Tracks website traffic, user behavior, and conversions. You can opt out at tools.google.com/dlpage/gaoptout.                                                        
• Meta Pixel (Facebook/Instagram): Enables us to measure the effectiveness of our ads and deliver targeted advertising. You can manage your ad preferences in your Meta account settings.                                                                                   
• TikTok Pixel: Used for advertising measurement and targeted campaigns on TikTok.       
• Google Ads / Google Tag Manager: Used for search and display advertising campaigns. 
• Klaviyo Tracking: Tracks email engagement metrics and website activity for segmentation and personalization.
  

These third parties may place cookies or pixels on your device when you visit our site. Their collection and use of data are governed by their own privacy policies.

6. Cookies and Tracking Technologies

We use the following types of cookies and tracking technologies:

• Essential Cookies: Necessary for the website to function, including shopping cart and checkout functionality.                                                                                
• Performance and Analytics Cookies: Help us understand how visitors interact with our site (e.g., Google Analytics).                                           
• Marketing and Advertising Cookies: Used to deliver targeted ads and measure campaign effectiveness (e.g., Meta Pixel, Google Ads).                             
• Functional Cookies: Remember your preferences, such as language settings and saved products.
  

You can manage cookie preferences through your browser settings or via a cookie preference manager if provided on our site. Note that disabling certain cookies may impact site functionality.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including:

• Order and transaction records: Retained for a minimum of 7 years for accounting and tax compliance purposes.
• Marketing data: Retained until you opt out or request deletion, or until we reasonably determine the data is no longer useful.
• Customer service records: Retained for up to 3 years after resolution of the inquiry.
• Website analytics: Typically retained for 26 months per Google Analytics defaults.

8. Data Security

We implement industry-standard technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

These include:

• SSL/TLS encryption for all data transmitted through our website
• Secure payment processing via PCI-DSS compliant processors
• Access controls limiting employee access to personal data to those who need it
• Regular security assessments and monitoring
  

No method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

9. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

9.1 For All Users

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal information, subject to certain exceptions.
• Opt-Out of Marketing: Unsubscribe from marketing emails or SMS at any time.

9.2 California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: You may request information about the categories and specific pieces of personal information we have collected, used, disclosed, or sold.        
• Right to Delete: You may request deletion of your personal information, subject to certain exceptions.                                                                         
• Right to Correct: You may request correction of inaccurate personal information.
• Right to Opt-Out of Sale/Sharing: We do not sell your personal information. We may share data with advertising partners; you can opt out by contacting us or using the cookie preference tool.                                                     
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.                                                                                                                             

9.3 Virginia, Colorado, and Other U.S. State Residents

Residents of Virginia (VCDPA), Colorado (CPA), Connecticut, Utah, and other states with applicable privacy laws may also have rights to access, correct, delete, or opt out of certain data processing. Contact us to exercise these rights.

9.4 How to Submit a Request

To exercise any of your privacy rights, please contact us at:

• Email: privacy@gatrcoolers.com                                                  
• Mailing Address: GATR Coolers, Inc., 1635 St. Patrick Street, Thibodaux, 70301
  

We will respond to verifiable requests within 45 days, with one possible extension of an additional 45 days where reasonably necessary.

10. Children's Privacy

Our website and products are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at privacy@gatrcoolers.com and we will promptly delete the information.

11. Third-Party Links

Our website may contain links to third-party websites, including social media platforms, retail partners, and review sites. These links are provided for your convenience. We are not responsible for the privacy practices or content of third-party sites and encourage you to read their privacy policies before providing any personal information.

12. International Visitors

GATR Coolers is based in the United States. If you are visiting our website from outside the United States, please be aware that your information may be transferred to and processed in the United States, where privacy laws may differ from those in your home country. By using our website, you consent to this transfer.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. We will post the updated policy on this page with a revised "Last Updated" date. For material changes, we may also notify you by email or through a notice on our website. Your continued use of our website or services after any changes become effective constitutes your acceptance of the updated Privacy Policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

GATR Coolers, Inc.
Email: privacy@gatrcoolers.com
Website: www.gatrcoolers.com
Mailing Address: 1635 St. Patrick Street, Thibodaux, 70301

We are committed to resolving any complaints about our collection or use of your personal information. If you believe we have not adequately addressed your concerns, you may contact your applicable state or federal privacy authority.

© 2025 GATR Coolers, Inc. All rights reserved.